Study On Cell Phone Usage By Women in Japan
Japan’s Nikkei Survey Publications distributed on 30 August 2000 regarding the use of hand-phone that berfasilitas Internet by the female users showed interesting results, that in fact the largest percentage of mobile phone use as actually performed while users stay at home. Readings of 39.7% for use while at home far beyond use while in the outside (“mobile”), both when in the course of riding the fire (10.3%) or any time is running foot (7.6%). The second largest number usage while in school / college, ie 20.7%.
Nikkei survey was conducted in two largest cities in Japan, namely Tokyo and Osaka. Respondents were classified into 3 types, namely: housewives, working wome, and among students and young women of middle school students are both united in the “female student”. For Japan the whole community can be regarded as the largest user, or “core user” Internet via mobile phones. As a picture of Japanese telecom giant NTT-DoCoMo with more than 6 million customers provide mobile telephone communications with wireless Internet access facility, with a wide range of applications ranging from the most common, such as stock information, transaction banking, credit cards, weather info, info subway ground, flight ticket, up to a typical woman like; info horoscopes, recipes, etc..
In terms of its use assessment survey revealed that most respondents use his hand-phone primarily for exchanging e-mails. The use of hand-phone for e-mail is the same or slightly exceed the amount of use the hand-phone conversation. Among the hand-phone usage to an e-mail most often student groups “female student”, ie 60.7%. Research analyst estimates, so that it justified given that they have been used previously in the use of pagers, so it does not feel clumsy in using the hand-phone the relatively small size of text while typing a sentence for an e-mail.
While the women work and housewives in using cell phones more to the needs of talk on the telephone compared with its use for e-mail. To the woman worked, the number who use hand-phone to send e-mail is almost comparable to that used for the needs of talk. And the survey showed that during the days off work, then the hand-phone users to use e-mail has declined sharply, while the use of conversation to be increased. For the housewife among the hand-phone usage to the needs of most talk and during holidays the numbers dropped very sharply and reached 60%.
Nikkei research study also revealed that in total only a few users among women who use the facility of wireless Internet in his hand-phone to browse Internet sites. The figure was only less than 1% only for the housewives, 1.5% female group, and 3% for the group of women working